Simon Knowler
Direct Asset Finance’s Founder and Managing Director, Simon takes hands-on responsibility for advising customers, developing new business and maintaining strong relationships with funding partners. He was previously the Director of Sales at CapEX, and has worked at a senior level with The Bank of Ireland, The Bank of Scotland and Barclays Bank.
Richard Tidswell
Richard provides the Direct Asset Finance team with independent support on developing and growing its business, reviewing and setting the long-term strategy and plans, and focusing on demonstrable compliance. He previously held a number of senior roles in the water industry, latterly being Head of Retail at Thames Water.
Caroline Harvey
Caroline makes sure Direct Asset Finance employees and Appointed Representatives are operating in full compliance with industry-wide financial regulations and stringent internal policy standards. An experienced administration professional, her career has included roles at leading companies including Ernst & Young, Orange and HSBC Vehicle Finance.
Elaine Yeandel
Elaine ensures the smooth-running of the busy Direct Asset Finance office here in Bristol. Her administration responsibilities comprise new business proposals, deal tracking and liaison with customers, funding partners and Appointed Representatives. She has held professional administration positions at GE Capital Equipment Finance and Arval PHH.
Chloe Emery
Chloe ensures the smooth-running of the busy Direct Asset Finance office here in Bristol. Her administration responsibilities comprise new business proposals, deal tracking and liaison with customers, funding partners and Appointed Representatives. She has held professional administration positions at AGI Global Logistics and ALD Automotive UK.