Simon Knowler
Direct Asset Finance’s Founder and Managing Director, Simon takes hands-on responsibility for advising customers, developing new business and maintaining strong relationships with funding partners. He was previously the Director of Sales at CapEX, and has worked at a senior level with The Bank of Ireland, The Bank of Scotland and Barclays Bank.
Richard Tidswell
Richard provides the Direct Asset Finance team with independent support on developing and growing its business, reviewing and setting the long-term strategy and plans, and focusing on demonstrable compliance. He previously held a number of senior roles in the water industry, latterly being Head of Retail at Thames Water.
Elaine Yeandel
Sales Support Administrator
Elaine ensures the smooth-running of the busy Direct Asset Finance office here in Bristol. Her administration responsibilities comprise new business proposals, deal tracking and liaison with customers, funding partners and Appointed Representatives. She has held professional administration positions at GE Capital Equipment Finance and Arval PHH.